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Won for its work on Smirnoff Ice aluminum bottle
September 25, 2014
By: Catherine Diamon
Director, Executive Internal Communications, GAF
Rexam was awarded the silver trophy for the Alcoholic Beverage Packaging category of the 2014 ABRE Brazilian Packaging Awards. The beverage can maker won with its FUSION aluminium bottle for Smirnoff Ice. The 11-ounce bottle, entered in the Ready to Drink (RTD) category, is the lightest bottle in the South American market. The company was also recognized alongside its customers in the following categories: Marketing – Communications Strategy, with Coca-Cola Zero Rock in Rio (gold) and Graphic...
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